Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well-structured plan that is based on thorough research, competitive positioning and attainable outcomes.
Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what proves successful. Michael Fleischner, an international renowned marketing expert takes you through the baby steps .
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